At the fairs held in Duc Luong commune (Dai Tu), Binh Son commune (Song Cong city), Van Phai commune (Pho Yen city), more than 20 booths displaying many products, such as: household electrical appliances, food, fashion garments, footwear, electronics, telecommunications…

Right after the opening ceremony, the fairs attracted a large number of people to shop. Arranging the purchased items to prepare to go home, Mrs. Dao Thi Lan, Doi Chinh hamlet, Duc Luong commune, excited: On weekdays, people here mainly buy goods in market day. There are small shops, so there are much choice. In this fair, there are many goods with clear origin and the affordable price, so I bought a lot of products.

Mr. Nguyen Khanh Toan, Director of the Trade Promotion Center (Department of Industry and Trade) - the unit bringing Vietnamese goods fairs to the mountainous areas, said: Goods at all fair are essential items with domestic origin, reasonable price, diverse designs... In order for the fairs to take place effectively, safely, and suitable to the conditions and needs of the people in rural and mountainous areas, we cooperated with localities in reviewing and selecting the venue; at the same time, learning and researching the living habits, shopping needs and income of people in each region.

From there, the Center invites reputable enterprises to prepare suitable goods. Businesses participating in the fair are supported with 100% of the cost of booth installation, freight, electricity and water, sanitation, security, product promotion, etc. Beside the goal of getting economic value, fairs aims to gradually change the perception of consumers about the choice of goods, affirming the quality of domestic goods. On the other hand, businesses also have more opportunities to get closer to consumers, proving their production capacity.

Mr. Duong Nhu Tuyen, owner of T&L Footwear Factory (Song Cong City), said: This is our 8th year participating in the program to bring Vietnamese goods to rural and mountainous areas. To serve people, we have prepared the latest designs of shoes and sandals this year, with clearly listed prices. This will be an opportunity for us to approach new customers and expand our dealer network in the province.

In addition to the regular participants, this year's fair also attracts new units, which are well-known and reputable businesses in the market. Mr. Duong The Hung, Director of Aloha Supermarket Thai Nguyen Branch, said: Participating in the fair, the supermarket prepared over 200 products, focusing on four essential product groups: Food, fashion, household goods, cosmetics and chemicals. In which, food products at the market are sold at about 10% lower price than the same products being sold at the supermarket. We want more and more people to have access to quality goods as well as promote the image of the business to a large number of people.

In addition to the booths of businesses, each district and city also has its own booth, introducing and selling local products. In particular, in order to increase the attraction for the fair, localities have actively cooperated with the Organizing Committee to implement art performances, attracting a large number of people to enjoy, visit and shop. According to statistics from the Trade Promotion Center, up to this point, the markets bringing Vietnamese goods to mountainous areas in 2022 have attracted over 12,000 people to visit and shop.