Quang Thai E-commerce Company Limited (Phan Dinh Phung Ward, Thai Nguyen City) is a unit specializing in providing high-end electronic, refrigeration, and household electrical products in the Thai Nguyen market and neighboring provinces. In recent years, catching up with 4.0 technology, the enterprise has quickly adjusted its business model to suit consumer needs, focusing more on online sales channels.

Since the beginning of 2024, Quang Thai E-commerce Company Limited has developed a new strategy to approach and attract more customers through livestream sessions. Mr. Pham Viet An, Business Manager of the Company, said: We hired a professional team to conduct online sales sessions. On average, each online sales session, the company attracts 5,000-6,000 customers to interact, thereby increasing sales efficiency by 200-300%. From March to the end of June 2024, the company's retail revenue has reached the target for all 9 months, with over 4 billion VND. Tan Lap Elevator - Mechanical Company Limited (Tan Lap Ward, Thai Nguyen City) specializes in trading elevators and manufacturing elevator parts and components. Over the years, the company has always sought many solutions to improve designs and enhance quality while ensuring that product prices do not increase. To do this, the unit has invested in an automated machinery system with a total cost of over 500 billion VND. Currently, the entire factory of the unit (located in Song Cong City) has only about 20 employees (a decrease of about 60% compared to previous years) but work efficiency is still increasing.

Mr. Bui Xuan Dung, Director of Tan Lap Elevator - Mechanical Company Limited, said: We are organizing production in the elevator spare parts chain, on a global scale. To enter this market, the company must invest in building a semi-automatic equipment line to improve product quality and reduce costs. Currently, on average, each month, the unit sells 150-200 tons of products to the market, with a revenue of over 20 billion VND. In the future, we will continue to invest in machinery to further improve product designs, with a total cost of over 10 billion VND.

Thai Nguyen City Business Association currently has 1,300 enterprises, operating in many fields: Construction, transportation, trade, services, mining... In recent times, the Association has organized many exchange activities, creating connections to expand the market. Member enterprises have also proactively joined the race to digitize services by quickly grasping consumer psychology, maximizing online channels, sales applications, and promoting multi-channel integration.

Mr. Pham Van Quang, Vice Chairman of the Provincial Business Association, Chairman of the Thai Nguyen City Business Association, said: Technology 4.0 is a trend, affecting and present in all industries and fields. Therefore, enterprises must follow the trend, including technology for production, management and consumers. In fact, about 50% of enterprises in the Association are strongly transforming in the digital technology race, for example: TNG Investment and Trading Joint Stock Company, Thai Hung Trading Joint Stock Company...

In the coming time, the City Business Association will continue to organize many seminars and training courses to change the awareness of business leaders about digital transformation. At the same time, it is recommended that relevant levels and sectors of the province and city pay more attention to funding or create connections in the implementation of digital transformation applications in all production and business activities of enterprises.