At the Nui Coc Lake Tourist Area, the provincial Department of Culture, Sports, and Tourism coordinated with the Chien Cong Industrial and Transportation Cooperative to organize an "Exchange on Developing Tea Culture and the Art of Thai Nguyen Tea Enjoyment." The program was led by journalist, artisan, and Vietnamese tea culture ambassador Hoang Anh Suong, a researcher specializing in spirituality, Buddhism, meditation, and tea ceremony. This is the third cultural exchange and tea art session led by Artisan Hoang Anh Suong in Thai Nguyen since October 2024.

Speaking at the program, Mr. Vu Duy Hoang, Member of the Standing Committee and Head of the Provincial Party Committee's Propaganda Board, emphasized: The roadmap "Elevating the Thai Nguyen Tea Brand to Tea Culture," making Thai Nguyen tea a cultural symbol and a source of pride for Vietnam, is being realized by Thai Nguyen province through various activities. These direct exchanges and presentations on tea culture by artisan Hoang Anh Suong are one such practical and meaningful activity.

The tea culture exchange took place in a warm, emotional atmosphere, bringing peaceful energy. Over 300 delegates, including leaders, officials, businesses, cooperatives, people, and entities involved in tea production and business, experienced a short meditation session, creating a quiet and peaceful space within each person's soul. Everyone listened attentively to the stories of the history and culture of Vietnamese tea and Thai Nguyen tea.

With 20 years of experience in making tea and spreading Vietnamese tea culture, organizing thousands of tea meditation sessions for all walks of life, from world leaders to entrepreneurs, artists, intellectuals, etc., both domestically and internationally, journalist and artisan Hoang Anh Suong enthusiastically conveyed the core content and values of tea culture.

He affirmed that tea is important in connecting people with nature and restoring balance in modern life. What makes Vietnamese tea in general, and Thai Nguyen tea in particular, different not only in its taste but also in the spirit and art of tea brewing - a cultural beauty preserved through generations?

Thai Nguyen is not an ancient tea region of Vietnam, but it has long affirmed its position as a region with a large area and high-quality tea production nationwide. The vast green tea hills in Tan Cuong, La Bang, Trai Cai, or Khe Coc not only bring delicious tea products but also contain the cultural depth of the people of Thai Nguyen.

Mr. Dinh Huy Chien, Chairman of the Board of Directors and General Director of Chien Cong Industrial and Transportation Cooperative, a person who dedicates much enthusiasm and accompanies the elevation of the brand and culture of Thai Nguyen tea, shared: In 2011, the unit collaborated with the province to organize the first Tea Festival. Continuing that success, in 2024, we continue to support tea growers, cooperatives, businesses, and entrepreneurs working with tea to gain knowledge of Vietnamese tea culture and the art of enjoying Thai Nguyen tea to spread it to consumers nationwide, aiming for sustainable development of the tea industry.